I build culturally resonant brand campaigns that move fast, scale globally, and deliver results. My client work spans concept to execution — from video storytelling and modular creative systems to media mix strategy and cross-platform experience design.

 

I’ve led creative, development, and brand operations at IBM, Amazon, and Lowe’s, and consulted with startups to launch award-winning campaigns across digital, social, and real-world activations.

 

Separately, my independent creative work has earned over 500 million views across TikTok, YouTube, and Instagram — on track to hit one billion by spring 2026. That creator-side experience keeps me sharp, platform-native, and audience-first.

 

At IBM, I pioneered the company’s mobile-first web strategy and introduced Connected TV as a new ad inventory channel — helping expand audience reach and diversify media mix strategy. My work has been recognized by Cannes Lions, Webby Awards, and Digiday for innovation in creative, digital, and brand storytelling. Whether driving social virality or aligning UX, creative, and media, I turn brand systems into outcomes.

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